Study of Online Continuous Learning Behavior of College Students in the Context of Knowledge Payment

With the rapid development of information technology in the education industry, the number of users of online learning platforms is showing an in the current era of the Internet, online learning platforms have become the preferred learning tools for many college students. Compared with traditional learning modes, online learning has advantages such as abundant learning resources, random learning locations, flexible learning times, and personalized learning. Compared with traditional learning modes, online learning has advantages such as abundant learning resources, random learning locations, flexible learning times, and personalized learning content. However, at the same time, the online learning of college students also exhibits negative learning behaviors and habits such as high dropout rates, low participation, and difficulty in deep learning. Based on the theory of planned behavior, this paper expands, introduces expectation, and provides an overview of online learning. This paper expands, introduces expectation confirmation factors and economic factors, and obtains a survey report through the analysis of second-hand Based on the theory of planned behavior, this paper expands, introduces expectation confirmation factors and economic factors, and obtains a survey report through the analysis of second-hand data research, face-to-face interviews, and telephone interviews. It also summarizes the continuous influencing factors that affect college' online paid knowledge learning from the aspects of information quality, perceived usefulness, social factors, and expectation perception. The research results are helpful for improving the quality of online courses, Enhancing the value of online learning, enhancing the satisfaction of The research results are helpful for improving the quality of online courses, Enhancing the value of online learning, enhancing the satisfaction of college students with online learning, and promoting the healthy development of knowledge payment platforms have important reference significance.