FORMATION OF MACROECONOMIC INDICATORS UNDER THE INFLUENCE OF MICE-TOURISM

The international tourism industry faces a wide range of unique challenges, the solution of which will make it possible to revive the functioning of the industry and offset the unique scale of turbulence in 2022. In our opinion, in modern conditions a proven and effective tool is activation and development of services in the structure of MICE tourism. An analysis of modern scientific research on the effectiveness of the development and functioning of international tourism suggests that there is a wide range of unresolved issues that require additional analysis. The analyzed materials of scientific research allow to draw a conclusion about the indisputable influence of the tourist business on the formation and development of the economic potential of the region at the macro-levels. At the same time, tourism is in close interaction with the geographical, economic, innovative, ecological component. The dynamics, pace and nature of this interaction is affected by a wide range of determinants, which under certain conditions that under certain conditions set the vector and level of influence of tourism business on the overall potential of the region. Specialization and concentration in the production process ensures the sustainable development of the business entity and increases its level of competitiveness in its segment of operation. Differentiation according to the specialization in the provision of tourist services by type will allows to more fully reveal the potential of a particular tourist destination. The purpose of our research is to determine the impact of international MICE tourism on the formation of macroeconomic performance indicators of the region, namely the gross domestic product (GDP) and foreign direct investment (FDI). Using the methods of correlation-regression analysis and dispersion analysis, a close relationship between the number of MICE-tourism events and the level of GDP and FDI was established. For analysis, the top 10 leading countries in business tourism events were selected; data for 2017-2020 were processed. European countries are the leaders in conducting business tourism events (51% of the total volume). In second place, by a large margin (17% of the total volume), are the countries of North America. The study of indicators of the dynamics and structure of international business events by topic for the period 2017–2020 revealed the top five: medicine, technology, science, education, industry, social sciences. The results of the study have showed that the indicators of the number of conducted MICE-events in the region and the level of economic effect from their implementation are directly proportional to the level of GDP and FDI attracted in the region. In addition, it was established that such a region as China stands out from the general trend.