基于中国背景的商业模式:以€œBrain铂业€为例

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2012-07-01 DOI:10.4018/JABIM.2012070103

Zhang Yao-hui, Luo Lei, Xie Xuyang

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引用次数: 3

摘要

€œBrain铂宇€的商业成功是基于对中国环境的深入分析而形成的商业模式的成功。其广告背后是一个精心设计的商业逻辑，体现了对中国国情的敏锐理解和对客户价值的创造。虽然在世界各地有许多行之有效的商业模式，但并不是每一种模式都能在中国奏效，只有那些符合中国国情的商业模式才能在中国市场经济的土壤中茁壮成长。著名保健品€œBrain platinum€的商业模式就是这样一个成功的案例。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Business Model Derived From the Chinese Context: A Case Study of â€œBrain Platinumâ€

The business success of â€œBrain Platinumâ€ is a success of a business model based on thorough analysis of the Chinese context. Underlying its advertisements is a well designed business logic which embodies keen understanding of the Chinese situation and creation of customer value. Although there are numerous business models effective in different parts of the world, not every one could be made to work in China: only those that comply with the Chinese situation can grow and prosper in the soil of the Chinese market economy. The business model of the famous health product â€œBrain Platinumâ€ is such a successful case.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.