A Composite Index to Measure the Italian “Enological Vocation”

The Italian wine industry is going through, during a general economic crisis, a period of strong growth and expansion in the world markets. The quality of products, characterized by tradition and innovation, has defeated the involution of the Italian entrepreneurial system. The variety of wines produced represents the peculiarities of the Italian territory. The aim of this paper is to measure a multidimensional phenomenon, the “Enological vocation” of the Italian provinces, through the use of a composite index. The results highlight both areas of the territory for which it is known the strong vocation and less known areas where you need to do further investigation.