{"title":"冬季旅游体验:游客趋势、偏好和目的地选择;提供多样化的经验;细分市场和市场营销。","authors":"Stefan Türk","doi":"10.1079/9781786395207.0175","DOIUrl":null,"url":null,"abstract":"Abstract This chapter summarizes the second part of this book which deals with visitor trends, preferences and destination choice in winter tourism, as well as experience offers and marketing concepts.","PeriodicalId":23772,"journal":{"name":"Winter tourism: trends and challenges","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Winter tourism experiences: visitor trends, preferences and destination choice; diversification of experience offers; segments and marketing.\",\"authors\":\"Stefan Türk\",\"doi\":\"10.1079/9781786395207.0175\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract This chapter summarizes the second part of this book which deals with visitor trends, preferences and destination choice in winter tourism, as well as experience offers and marketing concepts.\",\"PeriodicalId\":23772,\"journal\":{\"name\":\"Winter tourism: trends and challenges\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Winter tourism: trends and challenges\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1079/9781786395207.0175\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Winter tourism: trends and challenges","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1079/9781786395207.0175","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Winter tourism experiences: visitor trends, preferences and destination choice; diversification of experience offers; segments and marketing.
Abstract This chapter summarizes the second part of this book which deals with visitor trends, preferences and destination choice in winter tourism, as well as experience offers and marketing concepts.
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