SNS信息与服务质量研究

Shun-hua Li, Seong-Hye Choi
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引用次数: 2

摘要

本研究以257名年龄在20 - 50岁的女性为调查对象,研究美甲店SNS信息的认知度和美甲服务质量对顾客满意度的影响。美甲店SNS信息的认知度由理解、利用、忠诚三个部分组成。对指甲护理服务质量的认可包括外部服务、内部服务和员工的服务态度三个方面。通过可行性研究和可靠性试验对各因素进行了验证。有关美甲服务的信息,可以在互联网和SNS上找到最多。指甲护理店SNS信息的认可度与SNS满意度呈正相关,指甲护理店质量的认可度与指甲护理服务满意度呈正相关。通过对SNS服务的多种利用,加上员工系统的服务态度,可以对美甲店产生积极的推广效果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Study on SNS Information and Quality of Service
This study presents how the recognition of nail care shop’s SNS information and nail care service’s quality affects to customer’s satisfaction, with 257 women who is aged between 20 and 50, with survey. The recognition of nail care shop’s SNS information is comprised with understanding, utilization, and loyalty. The recognition of nail care service’s quality is comprised with external service, internal service, and the service attitude of employee. All the factors are verified with feasibility study and reliability test. The information about nail care service can be found at the internet and SNS most. The recognition of nail care shop’s SNS information has positive effect with the satisfaction of SNS, and the recognition of nail care shop’s quality has positive relationship with the satisfaction of nail care service. The various utilization of SNS service with systemic service attitude of employee can lead to positive effect of promoting a nail care shop.
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