体重失调治疗药物市场营销分析

Proceedings of the 1st International Symposium Innovations in Life Sciences (ISILS 2019) Pub Date : 2019-11-01 DOI:10.2991/isils-19.2019.78

A. Spichak, G. Glembotskaya, Galina Varenykh, I. Zhirova

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引用次数: 0

摘要

本文介绍了俄罗斯医药市场对治疗体重失调超重和体重不足的药物的营销研究结果。宏观轮廓已经形成，市场形成的主要趋势已经确定。关键词:体重失调，营养不良，体重过轻，超重，医药市场营销研究，市场宏观轮廓

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Marketing Analysis of the Pharmaceutical Market of Drugs for Weight Disorder Treatment

The article presents the results of a marketing research of the Russian pharmaceutical market of drugs for the treatment of weight disorders overweight and underweight. Macrocontours have been developed, the main trends in market formation have been identified. Keywords—weight disorders, malnutrition, underweight, overweight, marketing research of the pharmaceutical market, macro-contour of the market

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Proceedings of the 1st International Symposium Innovations in Life Sciences (ISILS 2019)

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