Geoffrey Hobbis, Marc Esteve-del-Valle, Rashid Gabdulhakov
{"title":"农村媒体研究:为一个新的分支领域做准备","authors":"Geoffrey Hobbis, Marc Esteve-del-Valle, Rashid Gabdulhakov","doi":"10.1177/01634437231179348","DOIUrl":null,"url":null,"abstract":"It is time for a rural turn in media studies. Media studies are deeply imbricated in urban life. It is where most universities are located. It is where many media scholars live and work. Media workers, too, predominately exist in the urban – at least for now. Embedded in these urban settings, media studies have too often focused on urban perspectives and considered rural dimensions largely from a ‘divides’ perspective, wherein the rural has somehow less than the urban; or media studies have treated the rural as seemingly utopic areas evoking the idyllic and romantic where city dwellers travel or the wild is preserved. But the rural is more than that. Key works on media in the rural do exist but the field lacks articulation. This article is a step towards addressing this weakness. Drawing on examples from three rural areas, those of Europe, Central Asia and Oceania, this article shows how rural media studies have the capacity to question ‘common sense’ assumption in media research and to demonstrate the complexities of contemporary mediascapes. The problems we see include issues of mediated representation and perception, issues of communication and the myriad of societal challenges that come, in particular, with digital transformations.","PeriodicalId":18417,"journal":{"name":"Media, Culture & Society","volume":null,"pages":null},"PeriodicalIF":2.3000,"publicationDate":"2023-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Rural media studies: making the case for a new subfield\",\"authors\":\"Geoffrey Hobbis, Marc Esteve-del-Valle, Rashid Gabdulhakov\",\"doi\":\"10.1177/01634437231179348\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"It is time for a rural turn in media studies. Media studies are deeply imbricated in urban life. It is where most universities are located. It is where many media scholars live and work. Media workers, too, predominately exist in the urban – at least for now. Embedded in these urban settings, media studies have too often focused on urban perspectives and considered rural dimensions largely from a ‘divides’ perspective, wherein the rural has somehow less than the urban; or media studies have treated the rural as seemingly utopic areas evoking the idyllic and romantic where city dwellers travel or the wild is preserved. But the rural is more than that. Key works on media in the rural do exist but the field lacks articulation. This article is a step towards addressing this weakness. Drawing on examples from three rural areas, those of Europe, Central Asia and Oceania, this article shows how rural media studies have the capacity to question ‘common sense’ assumption in media research and to demonstrate the complexities of contemporary mediascapes. The problems we see include issues of mediated representation and perception, issues of communication and the myriad of societal challenges that come, in particular, with digital transformations.\",\"PeriodicalId\":18417,\"journal\":{\"name\":\"Media, Culture & Society\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.3000,\"publicationDate\":\"2023-06-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Media, Culture & Society\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1177/01634437231179348\",\"RegionNum\":1,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Media, Culture & Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/01634437231179348","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
Rural media studies: making the case for a new subfield
It is time for a rural turn in media studies. Media studies are deeply imbricated in urban life. It is where most universities are located. It is where many media scholars live and work. Media workers, too, predominately exist in the urban – at least for now. Embedded in these urban settings, media studies have too often focused on urban perspectives and considered rural dimensions largely from a ‘divides’ perspective, wherein the rural has somehow less than the urban; or media studies have treated the rural as seemingly utopic areas evoking the idyllic and romantic where city dwellers travel or the wild is preserved. But the rural is more than that. Key works on media in the rural do exist but the field lacks articulation. This article is a step towards addressing this weakness. Drawing on examples from three rural areas, those of Europe, Central Asia and Oceania, this article shows how rural media studies have the capacity to question ‘common sense’ assumption in media research and to demonstrate the complexities of contemporary mediascapes. The problems we see include issues of mediated representation and perception, issues of communication and the myriad of societal challenges that come, in particular, with digital transformations.
期刊介绍:
Media, Culture & Society provides a major international forum for the presentation of research and discussion concerning the media, including the newer information and communication technologies, within their political, economic, cultural and historical contexts. It regularly engages with a wider range of issues in cultural and social analysis. Its focus is on substantive topics and on critique and innovation in theory and method. An interdisciplinary journal, it welcomes contributions in any relevant areas and from a worldwide authorship.