政府公共关系、视听交流和瑞典的非正式化

IF 0.9 2区艺术学 0 FILM, RADIO, TELEVISION

Critical Studies in Television Pub Date : 2022-12-13 DOI:10.1177/17496020221146067

E. Stjernholm

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引用次数: 0

摘要

本文论述了电视作为一种“新媒体”在政府公共关系中的作用。借鉴社会学关于非正式化的理论，本研究分析了20世纪70年代和80年代瑞典公共信息节目Anslagstavlan的三个特点:第一，正式技术，如编辑、节奏和动画的使用;第二，运用名人广告和互文性等叙事策略;最后，公共信息的修辞。研究表明，非正式性工程是政府机构的一项关键沟通策略，电视信息有助于政府机构以特定媒体的方式进行对话化和个性化沟通。

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Government public relations, audiovisual communication and the informalisation of Sweden

This article addresses the role of television as a ‘new media’ in government public relations. Drawing on sociological theories on informalisation, this study analyses three features of the Swedish public information programme Anslagstavlan during the 1970s and 1980s: first, formal techniques such as editing, pacing and use of animations; second, narrative strategies including the utilisation of celebrity advertising and intertextuality; and last, the rhetoric of public information. The study shows that the engineering of informality was a key communication strategy for government agencies and that televised information contributed to the conversationalisation and personalisation of government agencies’ communication in medium-specific ways.

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来源期刊

Critical Studies in Television FILM, RADIO, TELEVISION-

CiteScore

2.10

自引率

30.00%

发文量

期刊介绍： Critical Studies in Television publishes articles that draw together divergent disciplines and different ways of thinking, to promote and advance television as a distinct academic discipline. It welcomes contributions on any aspect of television—production studies and institutional histories, audience and reception studies, theoretical approaches, conceptual paradigms and pedagogical questions. It continues to invite analyses of the compositional principles and aesthetics of texts, as well as contextual matters relating to both contemporary and past productions. CST also features book reviews, dossiers and debates. The journal is scholarly but accessible, dedicated to generating new knowledge and fostering a dynamic intellectual platform for television studies.