Shopee Marketplace的顾客满意度:基于性别的比较

Q3 Economics, Econometrics and Finance

World Review of Entrepreneurship, Management and Sustainable Development Pub Date : 2022-11-17 DOI:10.37715/rme.v6i2.2384

Dimas Ikbal Prataga, Ignatius Hari Santoso

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引用次数: 0

摘要

本研究分析Shopee顾客满意的资讯品质、感知价格及系统品质预测因子。此外，在本研究中，我们测试了性别作为调节构式。这项研究使用了100个样本。使用智能PLS版本3，我们可以发现三个潜在构念是Shopee顾客满意度的显著预测因子。然而，性别作为调节因素不能产生显著的影响。对于进一步的研究，我们建议使用额外的结构，例如在线评论作为预测器进行测试。关键词:信息质量，感知价格，系统质量

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Customer Satisfaction in Using Shopee Marketplace: Gender based Comparison

This study analyzes the information quality, perceived price, and system quality predictors of Shopee customer satisfaction. Also, in this research, we test gender as a moderator construct. This study used 100 samples. Using Smart PLS version 3, we can find that three latent constructs are significant predictors of Shopee customer satisfaction. However, gender as a moderator cannot have a significant effect. For further research, we suggest the additional construct, such as online review to be tested as a predictor. Keywords: information quality, perceived price, system quality

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来源期刊

World Review of Entrepreneurship, Management and Sustainable Development Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： WREMSD is a multidisciplinary refereed journal on issues that will be central to management and sustainable development around the world. The general theme of WREMSD has been very carefully chosen to include business and entrepreneurship management and the challenges these represent in terms of global competitiveness and sustainable development. To achieve competitiveness in business and management, individuals and institutions need essential knowledge on a broad spectrum of concepts and issues that affect business around the world.