Research on the Content Label System of Radio & TV and Network Audiovisual Programmes

In the context of the deep integration of radio & TV and network audiovisual media, this paper conducts a more comprehensive study on the content label system of audiovisual programmes in China through a number of steps such as question collection, questionnaire design, audience survey, institutional interviews, and data analysis. This paper innovatively proposed three labeling classes and content identifier that constitute the future label system of radio & TV and network audiovisual, effectively solved the current problem of inconsistent label discourse system and completing the whole set of work of "problem-investigation-analysis-solution".