项目组合管理在房地产企业中的应用

2009 16th International Conference on Industrial Engineering and Engineering Management Pub Date : 2009-12-04 DOI:10.1109/ICIEEM.2009.5344438

Yu Shiwang, W. Jianping, Guo Na

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引用次数: 5

摘要

众所周知，全球金融危机发生后，房地产企业面临着更加严峻的挑战。未来会有更多的不确定性和风险。传统的项目管理只注重把项目做好，这是不够的。如何做正确的项目变得更加重要。在本文中，我们简单地回顾了项目组合管理的概念和历史。然后介绍了一些应用项目组合管理的行业。然后我们讨论了房地产公司的一些问题。最后提出了房地产企业实施PPM的三个主要阶段。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Application of project portfolio management in the real estate corporations

As is known to us all, after the occurrence of the global financial crisis, real estate corporations suffer more serious challenges. There will be more uncertainties and risks in the future. Traditional project management just focuses on doing the projects right, which is not enough. How to do the right projects becomes more important. In this paper, we simply review the concept and history of project portfolio management. After that we introduce some industries which apply project portfolio management. And then we argue some problems in the real estate corporations. At last we propose three primary phases to apply PPM in real estate corporations.

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2009 16th International Conference on Industrial Engineering and Engineering Management

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