{"title":"产品、价格和促销对印尼揭路荼销售中心客户门票购买决定的影响","authors":"Ni Made Sonya Marina Dewi, Ida Ketut Kusumawijaya","doi":"10.51713/jarma.v3i3.88","DOIUrl":null,"url":null,"abstract":"This study aims to determine the effect of product, price and promotion on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar Branch. Respondents in this study were all passengers who came to transact at the Garuda Indonesia sales office, Puputan Denpasar Branch. Total respondents in this research amounted to 94 people. In this study using statistical analysis through a computer program SPSS (Statistical For Social Science). The results of the instrument test in this study showed valid and reliable data. The results of this study indicate that product, price and promotion have a positive and significant effect on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar branch","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"11 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KONSUMEN DI KANTOR PENJUALAN GARUDA INDONESIA CABANG PUPUTAN DENPASAR\",\"authors\":\"Ni Made Sonya Marina Dewi, Ida Ketut Kusumawijaya\",\"doi\":\"10.51713/jarma.v3i3.88\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine the effect of product, price and promotion on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar Branch. Respondents in this study were all passengers who came to transact at the Garuda Indonesia sales office, Puputan Denpasar Branch. Total respondents in this research amounted to 94 people. In this study using statistical analysis through a computer program SPSS (Statistical For Social Science). The results of the instrument test in this study showed valid and reliable data. The results of this study indicate that product, price and promotion have a positive and significant effect on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar branch\",\"PeriodicalId\":33207,\"journal\":{\"name\":\"Journal of Research in Management\",\"volume\":\"11 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Research in Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.51713/jarma.v3i3.88\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Research in Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51713/jarma.v3i3.88","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究旨在确定产品、价格和促销对印尼鹰航普普坦登巴萨分公司的消费者机票购买决策的影响。本研究的受访者都是来到印尼鹰航销售办事处，普普坦登巴萨分公司进行交易的乘客。本次调查的调查对象共计94人。本研究采用SPSS (statistical For Social Science)计算机程序进行统计分析。本研究的仪器测试结果显示数据有效可靠。研究结果表明，产品、价格和促销对印尼鹰航普普坦登巴萨分公司的消费者机票购买决策有显著的正向影响
PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KONSUMEN DI KANTOR PENJUALAN GARUDA INDONESIA CABANG PUPUTAN DENPASAR
This study aims to determine the effect of product, price and promotion on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar Branch. Respondents in this study were all passengers who came to transact at the Garuda Indonesia sales office, Puputan Denpasar Branch. Total respondents in this research amounted to 94 people. In this study using statistical analysis through a computer program SPSS (Statistical For Social Science). The results of the instrument test in this study showed valid and reliable data. The results of this study indicate that product, price and promotion have a positive and significant effect on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar branch
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