颜色与中泰大学生情绪的关联

IF 0.3 Q3 AREA STUDIES
N. Choosri, Nilawan Laolee, Nitchanun Wannayot, Pathomsakul Supamanee
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引用次数: 0

摘要

色彩与情感的联系在文化上是普遍存在的。本研究的主要目的是确定泰国和中国大学生这两个研究小组在色彩情感关联方面的文化差异,这两个研究小组的研究关注有限。该研究使用问卷调查来收集数据,然后应用定量数据分析来解决每个被调查者群体如何使用颜色来代表特定的情绪。该研究还调查了这两个研究组中颜色与情绪的关联是否有显著差异。研究结果表明,一些颜色与一种文化有着很强的联系,比如100%的泰国受访者用红色来代表愤怒。卡方检验揭示了颜色联想的跨文化效应。两种文化研究的情感颜色关联显著不同,红色代表愤怒。紫色代表恐惧,绿色和白色代表快乐,黑色代表悲伤。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Color Association to Emotions of Chinese and Thai University Students
Color association with emotions is culturally universal. The primary objective of this study is to identify cultural differences in color-emotion associations in two study groups that have received limited research attention: Thai and Chinese university students. The study used a questionnaire to collect data, then applied quantitative data analysis to address how colors are used to represent specific emotions in each respondent group. The study also investigated whether color association with emotions in those two study groups is significantly different. The findings suggest that some colors have a very strong association to one culture such as 100% of Thai respondents used red to represent anger. The chi square test revealed a cross-cultural effect in color association. The color association in emotions that the two cultures studied differ significantly is red for anger. Purple for fear, green and white for happiness and black for sadness.
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CiteScore
1.20
自引率
11.10%
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