受众研究在新闻教育中的(Ir)相关性

Q2 Social Sciences

Journalism and Mass Communication Educator Pub Date : 2021-09-07 DOI:10.1177/10776958211044885

J. L. Nelson, S. Edgerly

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引用次数: 2

摘要

新闻利益相关者越来越相信，他们需要更好地了解新闻受众，以实现他们的目标。我们的研究探讨了这种“受众转向”在未来新闻工作者的教育中展开的程度。根据从美国主要新闻学院的课程大纲中收集的数据，我们发现很少有新闻课程包括关注新闻受众的方面。那些包括与新闻受众相关的阅读和/或作业的课程将注意力集中在受众指标上。最后，我们讨论了这些趋势对新闻业的未来和新闻教育中的受众差距意味着什么。

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The (Ir)Relevance of Audience Studies in Journalism Education

Journalism stakeholders increasingly believe that they need to better understand the news audience to accomplish their goals. Our study explores the extent to which this “audience turn” has unfolded in the education of future journalists. Drawing on data collected from course syllabi from leading journalism schools throughout the United States, we find that few journalism courses include aspects focused on news audiences. Those that include readings and/or assignments relating to news audiences maintain a narrow focus on audience metrics. We conclude by discussing what these trends mean for the future of journalism and the audience gap in journalism education.

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来源期刊

Journalism and Mass Communication Educator Social Sciences-Communication

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Established in 1944, Journalism & Mass Communication Educator (JMCE) addresses the professional needs of the journalism and mass communication educator and administrator on both collegiate and secondary levels. Publishing quarterly, JMCE is the largest, highest circulation, and oldest of any scholarly journal in the world devoted to education in journalism, public relations, advertising, mass communication, media studies and related fields. Featured articles include: • teaching techniques • new courses and technology to help promote excellence in the classroom • statistical information on student enrollments and career interests • trends in curriculum design • surveys and opinion polls