Study of the productivity in microenterprises of the commercial sector for businesswomen in the city of Villahermosa, Tabasco, and generate a proposal for improvement

Microenterprises in Mexico cover 95.2%, generate 45.6% of employment and contribute 15% of the value added to the economy. Contribute to this segment since the competitive environment is not only a matter of productivity, but also that it must be merged with other elements such as quality, efficiency, effectiveness, strategy, having a model and a comprehensive system, everything for an organization to be successful. In a market where the consumer has a variety of options, increased productivity and improved quality are vital factors to ensure the permanence of the organization. That is why the improvement and measurement of productivity must be continuous and is the responsibility of all areas/departments of the organization. In order to increase productivity in this sector, the heads in charge must understand that external variables are closely related to their decision making, the scope of their objectives and the fulfillment of goals.