网络健康社区用户信息采纳意愿调查

Tao Zhou
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摘要

由于对信息可信度的怀疑,用户对网络健康社区(OHC)上发布的健康信息往往犹豫不决。这可能会破坏OHC的可持续发展。本研究的目的是找出OHC使用者资讯采纳意愿的决定因素。结果表明,信息因素和社会互动对收养意愿都有影响。信息因素包括论点质量和来源可信度,而社会互动包括感知的相似性和熟悉度。结果表明,OHC需要确保信息质量并支持用户的交互,以促进他们的信息采纳。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Examining Online Health Community Users' Information Adoption Intention
Due to the doubt on information credibility, users often hesitate to adopt the health information posted on online health communities (OHC). This may undermine the sustainable development of OHC. The purpose of this research is to identify the determinants of OHC users’ information adoption intention. The results indicated that both information factors and social interaction affect the adoption intention. Information factors include argument quality and source credibility, whereas social interaction includes perceived similarity and familiarity. The results imply that OHC need to ensure information quality and support users’ interaction in order to facilitate their information adoption.
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