中国农业食品行业对电子商务的采用:以民裕电子商务公司为例

Xiaoshan Yang, Xiaowei Chen, Xiaowei Chen, Yan Jiang, F. Jia
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引用次数: 12

摘要

近年来,在中国等发展中国家,越来越多的小农开始利用第三方贸易平台,通过网上商店直接向消费者销售农产品。越来越明显的是,电子商务已经成为帮助小农进入市场的一种新的有效途径。对农业电子商务实践的调查对于帮助了解中国农业食品部门的发展具有重要作用。本教学案例通过中国典型的农产品电子商务公司民裕电子商务,提供了在食品行业参与者之间的互动和交易活动中采用电子商务的例子。本案例特别分析了公司在生态系统生命周期中的商业模式演变。本案例可用于农业商业、MBA和高管课程的研究生/研究生讲授农业食品电子商务商业模式。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Adoption of e-commerce by the agri-food sector in China: the case of Minyu e-commerce company
In recent years, increasing numbers of smallholders in developing countries such as China have begun to sell agricultural products directly to consumers via online shops using a third-party trade platform. It is increasingly clear that e-commerce has become a new and effective way to help smallholders gain access to the market. The investigation of agricultural e-commerce practices has a significant role in helping to understand the development of the agri-food sector in China. This teaching case provides an example of adopting e-commerce in the interaction and trading activities between participants in the food sector through a typical agricultural products e-commerce company in China, Minyu E-commerce. Particularly, the case analyzes the business model evolution through the ecosystem life cycle at the company. This case can be used to teach graduate/postgraduate students in agricultural business, MBA and executive programmes about the agri-food e-commerce business model.
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