{"title":"定制收视率对流媒体电视节目用户评价的影响","authors":"Jeremy Saks","doi":"10.1080/15456870.2021.1941024","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study analyzes the effects of customized ratings on individuals’ enjoyment of television shows. The study utilizes an experimental methodology that attempts to mimic that of popular media distribution websites, such as Netflix. The results show that individuals report differing levels of enjoyment depending on the ratings they receive prior to viewing shows in three genres despite the fact that the ratings are randomly assigned. The results and implications are discussed.","PeriodicalId":45354,"journal":{"name":"Atlantic Journal of Communication","volume":"192 1","pages":"435 - 449"},"PeriodicalIF":0.7000,"publicationDate":"2021-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Effects of customized ratings on user evaluations of streaming television shows\",\"authors\":\"Jeremy Saks\",\"doi\":\"10.1080/15456870.2021.1941024\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This study analyzes the effects of customized ratings on individuals’ enjoyment of television shows. The study utilizes an experimental methodology that attempts to mimic that of popular media distribution websites, such as Netflix. The results show that individuals report differing levels of enjoyment depending on the ratings they receive prior to viewing shows in three genres despite the fact that the ratings are randomly assigned. The results and implications are discussed.\",\"PeriodicalId\":45354,\"journal\":{\"name\":\"Atlantic Journal of Communication\",\"volume\":\"192 1\",\"pages\":\"435 - 449\"},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2021-07-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Atlantic Journal of Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/15456870.2021.1941024\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Atlantic Journal of Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15456870.2021.1941024","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
Effects of customized ratings on user evaluations of streaming television shows
ABSTRACT This study analyzes the effects of customized ratings on individuals’ enjoyment of television shows. The study utilizes an experimental methodology that attempts to mimic that of popular media distribution websites, such as Netflix. The results show that individuals report differing levels of enjoyment depending on the ratings they receive prior to viewing shows in three genres despite the fact that the ratings are randomly assigned. The results and implications are discussed.
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