Reflections on linguistic pluricentricity

Abstract This article argues that the notion of pluricentricity fails to capture the multitude of sociolinguistic contexts in which a language may have two or more standards, which is due to the fact that it was invented with a particular context in mind (that of emerging nation-states). The notion also suffers from a reliance on an undefined and unclear (perhaps metaphorical) notion of a centre (and a periphery). A more neutral term such as multi-standard language therefore appears more useful. It is also argued that pluriareality is not a notion that can fruitfully replace pluricentricity, as the two presuppose different approaches to standardisation: one usage-based, the other normative. This is demonstrated with reference to the on-going discussion of the Austrian variety of German.