Exploration on the Differences of Media Construction between the East and the West Innovation Path of Campus Media Integration—Take Ningxia Polytechnic as an Example

: The development and progress of science and technology plays an important role in the process of media evolution. The emergence of new media reflects different social environment and scientific and technological level. The emergence of new media has subverted the old content, mode and effect of information dissemination to some extent, and also set off a wave of media integration. This paper intends to start with the superior experience of the developed areas of media integration in the east, compare the growth of media integration in the campus environment in the west, and take Ningxia polytechnic as an example to explore the innovative path of media integration in the campus.