Sustainable Practices and Quality Strategies Implemented in Rural Tourism in Romania

For both Romanians and foreigners, rural tourism in Romania is attractive. Although the literature provides information on strategies and measures that have been taken in the tourism industry to improve the quality of products and processes, the authors did not find studies on quality strategies and sustainability measures implemented in the rural tourism sector in Romania in the last period, which was severely affected by the pandemic. In order to highlight these strategies and the way in which their implementation is perceived by consumers, the authors conducted exploratory research and quantitative research. The results of the research showed that Romanians do not know the significance of quality strategies and sustainability practices, but appreciate the effects of their implementation by tourism units’ administrators.