促使消费者在网上购买清真商品的因素

IF 0.1 0 RELIGION

global journal al thaqafah Pub Date : 2023-07-23 DOI:10.7187/gjatsi072023-6

Amal Hayati Ishak, Nur Aliah Mohamad Azman, Siti Khadijah Ab Manan

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引用次数: 0

摘要

网上购物很容易，也很吸引人，但经常被批评存在广告产品属性误导、成分模糊、清真身份不明确、质量高估、定价过高、欺诈、延迟交货等相关问题。但是，在新冠疫情期间，由于受到行动管制令(MCO)的限制，体力活动受到限制，因此网上购物越来越受欢迎。因此，本研究调查影响公众网上购物的因素。在技术接受模型(TAM)和营销组合的基础上，选择了四个变量进行定量调查。对收集的数据进行相关分析和回归分析。根据研究结果，所有变量;便利性、价格、信任和产品质量——与在线购买有重要关系，其中质量是促使公众继续在线购买的最重要因素。调查结果表明，网上购物的吸引力超过了可能令人失望的风险。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Factors That Drive Consumers to Purchase Halal Goods Online

Online purchase is easy and intriguing but often criticized for the risks of misleading attributes from the advertised products, ambiguous ingredients, unclear of halal status, overrated quality, overpricing issues, scams, delayed delivery and other related issues. However, with the limited physical activities due to the Movement Control Order (MCO) during the COVID-19 pandemic, online purchase is gaining popularity. Hence, this study investigates the factors influencing the public to purchase online. Underpinned by the Technology Acceptance Model (TAM) and the marketing mix, four variables are selected for the quantitative survey. The collected data were analyzed using correlation and regression analysis. According to the findings, all variables; convenience, price, trust, and product quality- have a significant relationship with online purchase, with quality being the most influential factor motivating the public to continue purchasing online. The findings indicate that online purchase is captivating and outweighs the probable disappointing risks.

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来源期刊

global journal al thaqafah RELIGION-

CiteScore

0.20

自引率

0.00%

发文量

期刊介绍： Global Journal Al-Thaqafah (GJAT) is a biannual journal, published by Universiti Sultan Azlan Shah (USAS), Perak, MALAYSIA. This journal is purely academic and peer reviewed. It caters to articles, research notes and reports, and book reviews on diverse topics relating to Islam and the Muslims. This journal is intended to provide an avenue for researchers and academics from all persuasions and traditions to share and discuss differing views, new ideas, theories, research outcomes, and socio-cultural and socio-political issues that impact on and directly or indirectly affect the Muslim World with the sole purpose of making this world a better place to live in. GJAT started in 2011 and was later granted the SCOPUS status in March 2014. Since then, GJAT has published numerous articles and materials from international contributors. GJAT welcomes contributions from all: academics, experts, and professionals. All articles submitted must be original, academic, of high scholarly standard, and meet the strict SCOPUS requirements. GJAT prioritizes articles that discuss fundamental issues and are of global relevance and importance, and publishes all articles that fulfill the basic criteria without prejudice (kindly refer to "Submission and Guidelines"). All decisions by GJAT to publish any article are final.