陷入危机:美国体操从平衡木上摔下来后企业的道歉

Terry L. Rentner, Cory Young
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引用次数: 0

摘要

2018年11月5日,美国奥委会(USOC)首席执行官萨拉·赫什兰在致美国体操运动员的一封公开信中告诉其15万多名成员,“你们应该得到更好的”,因为它启动了核条款,将取消美国体操协会(USAG)作为奥运级别体操运动管理机构的资格。这一声明是在USAG持续的危机之后发布的,包括未能保护运动员免受队医拉里·纳萨尔(Larry Nassar)的伤害,纳萨尔因性侵350多名女体操运动员而入狱;与密歇根州立大学有关的调查;以及美国农业集团几位首席执行官在短短两年内的离职。这项研究的研究问题是,体操如何从一场持续了几十年、在公众聚光灯下持续了两年的危机中恢复过来。Benoit(1997)的图像修复理论以及Hearit和Courtright(2004)的社会建构主义方法和辩护话语为我们对USAG如何以及为什么崩溃的批判性分析提供了信息。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tumbling into a Crisis: Use of Corporate Apologia after USA Gymnastics Falls off the Balance Beam
In an open letter to U.S. gymnasts on Nov. 5, 2018, United States Olympic Committee (USOC) CEO Sarah Hirshland told its more than 150,000 members “You deserve better” as it launched the Nuclear Clause that would revoke USA Gymnastics (USAG) as a governing body for the sport at the Olympic level [1]. This announcement comes in the wake of USAG’s ongoing crisis that includes a failure to protect athletes from team doctor Larry Nassar, imprisoned for sexually abusing more than 350 female gymnasts; investigations tied to Michigan State University; and the turnover of several USAG CEO’s in just two years. The research question addressed in this study asks how gymnastics can recover from a crisis that was decades in the making and two years in the public spotlight. Benoit’s (1997) Image Repair theory as well as Hearit and Courtright’s (2004) social constructionist approach and apologia discourse inform our critical analysis on how and why USAG has tumbled.
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