A vida propagada na TV: ressignificaçoes de temáticas e consumo no cotidiano de jovens da periferia da amazonia brasileira

This article reflects how young people re-signify their multicultural perceptions using television as a medium. This occurs from the daily life in which they are immersed and from the society and media they are part of. This is studied from two researches conducted in the Brazilian Amazon, one nationally and the other locally, more specifically in a peripheral area of the capital of Amapa, Macapa. The research in the peripheral area took place in 2014 and hints, in this article, new problematizations and analytical dimensions that converge on the imperatives of television consumption and their social, cultural, economic and technological contexts. This text is based on different theoretical frameworks, notably Martin-Barbero’s, Clifford Geertz’ and Stuart Hall’s, which provide tools to analyse the use of media in front of the specific young audience in the Amazonian context.