地方政府“乡情捐赠”视频内容信息诉求类型对捐赠意愿的影响研究——基于观看满意度和区域形象的中介效应

{"title":"地方政府“乡情捐赠”视频内容信息诉求类型对捐赠意愿的影响研究——基于观看满意度和区域形象的中介效应","authors":"Hyun-Ju Lee, kyung lin Gwak, Jaehyun Lee, Hyeji Yi, Yungwook Kim","doi":"10.16914/ar.2023.137.134","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"17 1","pages":""},"PeriodicalIF":2.1000,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Study on the Impact of Message Appeal Types in Local Governments’ \\\"Hometown Love Donation\\\" Video Contents on Donation Intention: Focusing on the Mediating Effects of Viewing Satisfaction and Regional Image\",\"authors\":\"Hyun-Ju Lee, kyung lin Gwak, Jaehyun Lee, Hyeji Yi, Yungwook Kim\",\"doi\":\"10.16914/ar.2023.137.134\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":51400,\"journal\":{\"name\":\"Journal of Advertising Research\",\"volume\":\"17 1\",\"pages\":\"\"},\"PeriodicalIF\":2.1000,\"publicationDate\":\"2023-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Advertising Research\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.16914/ar.2023.137.134\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.16914/ar.2023.137.134","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}