现代公共关系中的虚与实

IF 2.2 3区工程技术 Q1 SOCIAL SCIENCES, INTERDISCIPLINARY

Jasss-The Journal of Artificial Societies and Social Simulation Pub Date : 2022-01-01 DOI:10.18254/s207751800021691-9

E. Yakovleva

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引用次数: 0

摘要

本文从结构功能主义、社会建构主义、社会现象学和麦克卢汉的器官投射理论的角度对公共关系中的虚拟问题进行了全面的研究。从分析社会世界观作为社会意识的单一表现形式的作用，到研究虚拟元素在其中的地位，并反映其在社会环境中的形成和表征机制，本研究的结构呈现出一个连贯的过渡。对社会世界观的虚拟成分进行功能分析。在工作框架内，注意到与社交和交流环境中某些形式的虚拟传播相关的社会风险。

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Virtual and real in modern public relations

The article provides a comprehensive study of the problem of the virtual in public relations from the standpoint of structural functionalism, social constructivism, social phenomenology and the theory of organ projection developed by M. McLuhan. The structure of the study suggests a consistent transition from analyzing the role of the social worldview as a single form of manifestation of social consciousness to studying the place of virtual elements in it, as well as reflecting the mechanisms of their formation and representation in the social environment. The virtual component of the social worldview is analyzed for functionality. Within the framework of the work, social risks associated with the spread of certain forms of virtual in the social and communicative environment are noted.

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来源期刊

Jasss-The Journal of Artificial Societies and Social Simulation SOCIAL SCIENCES, INTERDISCIPLINARY-

CiteScore

7.40

自引率

9.50%

发文量

审稿时长

21 weeks

期刊介绍： The Journal of Artificial Societies and Social Simulation is an interdisciplinary journal for the exploration and understanding of social processes by means of computer simulation. Since its first issue in 1998, it has been a world-wide leading reference for readers interested in social simulation and the application of computer simulation in the social sciences. Original research papers and critical reviews on all aspects of social simulation and agent societies that fall within the journal"s objective to further the exploration and understanding of social processes by means of computer simulation are welcome.