Cultural sustainability in fashion: reflections on craft and sustainable development models

Abstract The overcoming of outdated values embedded within the system of fashion requires a complete revamping of its very foundation toward a concept of cultural sustainability and preservation of material culture. Discussion about cultural sustainability and heritage preservation requires conservation and regeneration of the cultural beliefs and symbolic meanings embedded within the traditional processes and practices of craft. With meaning tied to place, and the evolution of ideas, attitudes, and practices, local knowledge of traditional handcrafts can be considered as a sustainable repository of culture. The purpose of this study is to interpret the most developed craft-based strategies in the field of fashion to promote positive and sustainable change and to disassociate from the practice of cultural appropriation. Through the presentation of selected case studies in the fields of fashion, design, and craftsmanship, this article provides an interpretative model for cultural sustainability through traditional craft. With a focus on the incorporation and valorization of material practices and knowledge in fashion, the proposition for design to act as a promoter of innovative processes and the nurturing and retaining of craft can ensue. This speculative model is built on case studies on cultural sustainability through traditional craft. It is focused on experimentation, innovation, and sustainability through the design and creative process expressed through cultural heritage strategies. The result is a range of possible outcomes, aligned with existing craft practices, that highlight opportunities for design to support traditional craft through innovative processes while maintaining their embedded codes.