通过内容和主题分析来探索t恤标语

IF 1.9 Q3 BUSINESS

International Journal of Fashion Design, Technology and Education Pub Date : 2022-01-29 DOI:10.1080/17543266.2022.2032383

Xiao Tong, Jin Su

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引用次数: 3

摘要

尽管t恤和标语在t恤上的使用很受欢迎，但关于t恤标语的实证研究几乎没有。本研究旨在回答三个研究问题，即:(1)流行的t恤口号是什么?(2)销售印有标语的t恤的公司是谁?(3)受年轻消费者喜爱的广告语有哪些特点?采用内容分析法和主题分析法对调查结果进行分析。我们相信本研究的发现可以作为未来研究t恤标语的基础，并有助于现有的标语知识体系。

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Exploring T-shirt slogans by content and thematic analysis

ABSTRACT Despite the popularity of t-shirts and slogans' usage on t-shirts, there is virtually no empirical research on t-shirt slogans. This study aims to answer three research questions namely: (1) What are the popular t-shirt slogans? (2) Who are the companies' selling t-shirts with slogans? (3) What are the characteristics of the slogans that are liked by young consumers? Content and thematic analysis were used to analyze the responses. We believe the findings of this research can serve as a foundation for future research on t-shirt slogans and contribute to the existing body of knowledge on slogans.

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来源期刊

International Journal of Fashion Design, Technology and Education Arts and Humanities-Visual Arts and Performing Arts

CiteScore

3.10

自引率

0.00%

发文量