移动支付行为意向:以沙捞越支付为例重新审视模型

IF 0.5 Q3 AREA STUDIES
Pick-Soon Ling, Nurul Sarah Mohd Ossman, Abdul Hayy Haziq Mohamad
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引用次数: 0

摘要

背景与目的:随着移动支付在日常生活中的使用加速,本研究拟采用理性行为理论(TRA)、技术接受模型(TAM)、技术接受与使用统一理论(UTAUT)和修正模型来考察用户使用砂拉越支付行为意愿的决定因素。方法:使用有目的的抽样技术,通过基于问卷的在线调查收集195名砂拉越支付用户的回答。PLS-SEM被用来检验提出的假设。研究发现:修正后的模型比其他常规模型具有更好的解释和预测能力。此外,绩效期望、促进条件和态度正向影响砂拉越薪酬的行为意向和使用行为,而努力期望则相反。此外,社会影响并没有影响砂拉越支付用户的行为意向和使用行为。贡献:研究结果提供了对激励用户行为意图和他们在砂拉越支付上使用行为的驱动因素和抑制因素的清晰理解,因为它对砂拉越政府具有重要意义。这一证据来自三个传统模型和一个修正模型。关键词:移动支付,移动支付,技术接受与使用统一理论,技术接受模型,理性行为理论引用如下:Ling, p - s。Mohd Ossman, n.s.和Haziq Mohamad, a.h.(2023)。移动支付行为意向:以沙捞越支付为例重新审视模型。自然科学学报,8(1),68-94。http://dx.doi.org/10.24200/jonus.vol8iss1pp68-94
本文章由计算机程序翻译,如有差异,请以英文原文为准。
M-PAYMENT BEHAVIOURAL INTENTION: REVISITING THE MODELS USING THE CASE OF SARAWAK PAY
Background and Purpose: With the acceleration of mobile payment usage in the daily routine, this study intends to examine the determinant factors on the users’ behavioural intention on the Sarawak Pay using the theory of reasoned action (TRA), technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), and a modified model.   Methodology: A total of 195 Sarawak Pay users was selected using the purposive sampling technique to collect their responses through the questionnaire-based online survey. The PLS-SEM was utilised to examine the proposed hypotheses.   Findings: The study found that the modified model had the greatest explanatory and predictive power than the other conventional models. Moreover, the performance expectancy, facilitating conditions and attitude positively influenced the behavioural intention and use behaviour on the Sarawak Pay, while effort expectancy had a contrary effect. Furthermore, the social influence failed to impact the Sarawak Pay users’ behavioural intention and their use behaviour.     Contributions: The findings offered a clear understanding of the drivers and inhibitors that inspired the users’ behavioural intention and their use behaviour on the Sarawak Pay, as it had a critical implication for the Sarawak government. This evidence was derived from three conventional models and a modified model.   Keywords: M-payment, mobile payment, unified theory of acceptance and use of technology, technology acceptance model, theory of reasoned action.   Cite as: Ling, P.-S. Mohd Ossman, N. S., & Haziq Mohamad, A. H. (2023). M-payment behavioural intention: Revisiting the models using the case of Sarawak Pay. Journal of Nusantara Studies, 8(1), 68-94. http://dx.doi.org/10.24200/jonus.vol8iss1pp68-94
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发文量
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