Strategy Change Cycle as Organizational Strategic Planning to Implement Gender Mainstreaming in Women in Tourism Indonesian

This research aims to determine and analyze the cycle of strategy change as an organizational strategic planning to implement gender equality for women. The method used by this research is a qualitative approach, the type of research to be carried out is Participatory Action Research (PAR). The result of this study is that organizations consider gender mainstreaming indicators such as gender analysis, gender goals, gender integration in policies and programs, monitoring and evaluation mechanisms, and stakeholder engagement. These indicators ensure women's active participation, equal employment opportunities, and the integration of gender perspectives in organizational policies and programs. By implementing a roadmap and considering gender mainstreaming, WTID aims to create a more sustainable and impactful organization that promotes gender equality in the tourism industry. The implications of this research can provide solutions to the challenges WTID faces and enable it to effectively encourage gender mainstreaming in Indonesia's tourism development while still being able to adapt in a dynamic environment.