{"title":"书评:《数字战略:数据驱动的公共关系、营销和广告》,作者:里贾纳·卢特雷尔、苏珊·埃默里克、阿德里安娜·华莱士","authors":"J. Ward","doi":"10.1177/10776958211058661","DOIUrl":null,"url":null,"abstract":"students—both undergraduate and graduate—facilitate critical thinking skills. It is relevant information for gender, race and media courses, practitioners, and scholars. I appreciated reading PR Women With Influence and found it a refreshing update to the literature on the topic of women in leadership. While progress has been made, there is still much work to be done. The chapters are meaty and informative. I particularly enjoyed the tables, which offer evidence to support the assertions made by Meng and Neill. The updated statistics provided in the book offer a good overview of the current trends in the workforce in general and a close look at how women in leadership feel about the public relations profession, in particular. I view this as one of the year’s most important books for women in leadership.","PeriodicalId":37361,"journal":{"name":"Journalism and Mass Communication Educator","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Book Review: Digital Strategies: Data-Driven Public Relations, Marketing and Advertising, by Regina Luttrell, Susan Emerick, and Adrienne Wallace\",\"authors\":\"J. Ward\",\"doi\":\"10.1177/10776958211058661\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"students—both undergraduate and graduate—facilitate critical thinking skills. It is relevant information for gender, race and media courses, practitioners, and scholars. I appreciated reading PR Women With Influence and found it a refreshing update to the literature on the topic of women in leadership. While progress has been made, there is still much work to be done. The chapters are meaty and informative. I particularly enjoyed the tables, which offer evidence to support the assertions made by Meng and Neill. The updated statistics provided in the book offer a good overview of the current trends in the workforce in general and a close look at how women in leadership feel about the public relations profession, in particular. I view this as one of the year’s most important books for women in leadership.\",\"PeriodicalId\":37361,\"journal\":{\"name\":\"Journalism and Mass Communication Educator\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-12-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journalism and Mass Communication Educator\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/10776958211058661\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journalism and Mass Communication Educator","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/10776958211058661","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
Book Review: Digital Strategies: Data-Driven Public Relations, Marketing and Advertising, by Regina Luttrell, Susan Emerick, and Adrienne Wallace
students—both undergraduate and graduate—facilitate critical thinking skills. It is relevant information for gender, race and media courses, practitioners, and scholars. I appreciated reading PR Women With Influence and found it a refreshing update to the literature on the topic of women in leadership. While progress has been made, there is still much work to be done. The chapters are meaty and informative. I particularly enjoyed the tables, which offer evidence to support the assertions made by Meng and Neill. The updated statistics provided in the book offer a good overview of the current trends in the workforce in general and a close look at how women in leadership feel about the public relations profession, in particular. I view this as one of the year’s most important books for women in leadership.
期刊介绍:
Established in 1944, Journalism & Mass Communication Educator (JMCE) addresses the professional needs of the journalism and mass communication educator and administrator on both collegiate and secondary levels. Publishing quarterly, JMCE is the largest, highest circulation, and oldest of any scholarly journal in the world devoted to education in journalism, public relations, advertising, mass communication, media studies and related fields. Featured articles include: • teaching techniques • new courses and technology to help promote excellence in the classroom • statistical information on student enrollments and career interests • trends in curriculum design • surveys and opinion polls