书评:《数字战略:数据驱动的公共关系、营销和广告》,作者:里贾纳·卢特雷尔、苏珊·埃默里克、阿德里安娜·华莱士

Q2 Social Sciences
J. Ward
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引用次数: 0

摘要

学生——无论是本科生还是研究生——都能培养批判性思维技能。它是性别、种族和媒体课程、从业者和学者的相关信息。我很欣赏《有影响力的公关女性》这本书,觉得它是关于女性领导这一主题的最新文献,令人耳目一新。虽然取得了进展,但仍有许多工作要做。这些章节内容丰富,内容丰富。我特别喜欢这些表格,它们为孟和Neill的断言提供了证据。书中提供的最新统计数据很好地概述了当前劳动力的总体趋势,并仔细研究了女性领导者对公共关系职业的看法,特别是。我认为这本书是今年对女性领导者来说最重要的书之一。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Book Review: Digital Strategies: Data-Driven Public Relations, Marketing and Advertising, by Regina Luttrell, Susan Emerick, and Adrienne Wallace
students—both undergraduate and graduate—facilitate critical thinking skills. It is relevant information for gender, race and media courses, practitioners, and scholars. I appreciated reading PR Women With Influence and found it a refreshing update to the literature on the topic of women in leadership. While progress has been made, there is still much work to be done. The chapters are meaty and informative. I particularly enjoyed the tables, which offer evidence to support the assertions made by Meng and Neill. The updated statistics provided in the book offer a good overview of the current trends in the workforce in general and a close look at how women in leadership feel about the public relations profession, in particular. I view this as one of the year’s most important books for women in leadership.
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来源期刊
Journalism and Mass Communication Educator
Journalism and Mass Communication Educator Social Sciences-Communication
CiteScore
3.70
自引率
0.00%
发文量
28
期刊介绍: Established in 1944, Journalism & Mass Communication Educator (JMCE) addresses the professional needs of the journalism and mass communication educator and administrator on both collegiate and secondary levels. Publishing quarterly, JMCE is the largest, highest circulation, and oldest of any scholarly journal in the world devoted to education in journalism, public relations, advertising, mass communication, media studies and related fields. Featured articles include: • teaching techniques • new courses and technology to help promote excellence in the classroom • statistical information on student enrollments and career interests • trends in curriculum design • surveys and opinion polls
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