Sustainable tourism planning in Bahía Solano, Colombia

Abstract The municipality of Bahía Solano possesses important tourist attractions. The majority of them consist of natural wonders such as whale, dolphin and bird watching. Its marine area offers diving courses, all types of fishing, surfing, other water sports etc. The enormous amount of natural wealth stands in contrast to the lack of local development and the high rate of poverty among its inhabitants. Bahía Solano has enviable tourist professions but a low level of competition. This research proposes a methodology of social innovation, elaborated by researchers, that involves nature, communities and tour operators, where a connection of surveys with the expectations and perceptions of the different entities (inhabitants, tourists, and tour operators) has been obtained.