Methodological Aspects of Research on Mediatization and Demediatization of Everyday Life. Current State and Key Challenges

The purpose of the paper is to present the main methodological paradigms and problems in research into mediatization of everyday life, as well as determining the methodological niche concerning the studies on demediatization, especially of this sphere of life. The paper begins with defining mediatization and presenting the main research paradigms. The following part concentrates on locating the discussed issues in the sphere of studies on mediatization of everyday life. The next part focuses on demedatization as a real phenomenon and an under-researched field. The final section of the paper contains the analysis of the main challenges related to the discussed studies on everyday life.