P. Keshavarz, H. Meftahizade, Mohamad javad Toghraee, M. Fehresti-Sani
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Measuring the Supply Chain Performance of Guar (Cyamopsis tetragonoloba L.) as Medicinal and Industrial Plant in Iran
The integration of supply chain has always been a challenge for many companies. Despite the agreement on the strategic importance of supply chain integration, limited researches have been done on the relationship between supply chain integration and its impact on performance. In this study, sample size was 75 managers and experts from agriculture supply chain sector. Hence, interpretative structural modeling and structural equation modeling were used for analyzing the data (smart PLS). The results infer that the integration of marketing and supply chain management would improve supply chain performance through some factors. The results indicated Knowledge Management (KM), Human Resource Management (HRM), Information Technology (IT), marketing planning and supply chain planning are the most important indicators in improving Guar supply chain management. The Guar supply chain performance would be improved through the relationship between IT and HRM.
期刊介绍:
Journal of Agricultural Science and Technology is one of the TMU Press journals that is published by the responsibility of its Editor-in-Chief and Editorial Board in the determined scopes.
Journal of Agricultural Science and Technology (JAST) is an international research journal published bimonthly for the purpose of advancing the scientific studies. The subjects covered by JAST include all aspects of agriculture and natural resources (see Areas Covered). The journal will consider submissions from all over the world, on research works not being published or submitted for publication towards publication as full paper, review article and research note. The Papers are published in English with an extra abstract in Persian.