{"title":"社交媒体作为政治信息传递的工具:评估拉胡尔·甘地在2023年卡纳塔克邦议会选举中的传播策略","authors":"Dr Aijaz Ahmad Mir, A. N. Rao","doi":"10.59670/jns.v34i.3162","DOIUrl":null,"url":null,"abstract":"The Karnataka assembly election of 2023 marked a watershed moment in the convergence of media and politics, as the profound influence of various digital platforms has transcended traditional boundaries, reshaped public opinion, and redefined the contours of political discourse. The symbiotic dance between political parties and social media platforms in the electoral landscape showcased a profound testament to the immense impact that the media, particularly social media, exerts on the democratic landscape, paving the way for a new era of political campaigns defined by innovation, connectivity, and the relentless pursuit of the hearts and minds of the electorate. This paper delves into a comprehensive study of the impactful election campaigning speeches delivered by Rahul Gandhi, a prominent figure in Indian politics, during the highly significant 2023 election campaign. Using a combination of primary and secondary data, this study meticulously handpicked three captivating YouTube speeches directly from the official channel of the 'Indian National Congress. Through an examination of these speeches, this paper unveils the nuances of his communication style, elucidating the impact he aimed to create during this crucial electoral event. This research sheds light on the dynamics of political communication and showcases the potential of YouTube as a powerful platform for political campaigning.","PeriodicalId":37633,"journal":{"name":"Journal of Namibian Studies","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Social Media As A Tool For Political Messaging: Assessing Rahul Gandhi's Communication Strategy In The 2023 Karnataka Assembly Election\",\"authors\":\"Dr Aijaz Ahmad Mir, A. N. Rao\",\"doi\":\"10.59670/jns.v34i.3162\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The Karnataka assembly election of 2023 marked a watershed moment in the convergence of media and politics, as the profound influence of various digital platforms has transcended traditional boundaries, reshaped public opinion, and redefined the contours of political discourse. The symbiotic dance between political parties and social media platforms in the electoral landscape showcased a profound testament to the immense impact that the media, particularly social media, exerts on the democratic landscape, paving the way for a new era of political campaigns defined by innovation, connectivity, and the relentless pursuit of the hearts and minds of the electorate. This paper delves into a comprehensive study of the impactful election campaigning speeches delivered by Rahul Gandhi, a prominent figure in Indian politics, during the highly significant 2023 election campaign. Using a combination of primary and secondary data, this study meticulously handpicked three captivating YouTube speeches directly from the official channel of the 'Indian National Congress. Through an examination of these speeches, this paper unveils the nuances of his communication style, elucidating the impact he aimed to create during this crucial electoral event. This research sheds light on the dynamics of political communication and showcases the potential of YouTube as a powerful platform for political campaigning.\",\"PeriodicalId\":37633,\"journal\":{\"name\":\"Journal of Namibian Studies\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Namibian Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.59670/jns.v34i.3162\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Arts and Humanities\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Namibian Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.59670/jns.v34i.3162","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Arts and Humanities","Score":null,"Total":0}
Social Media As A Tool For Political Messaging: Assessing Rahul Gandhi's Communication Strategy In The 2023 Karnataka Assembly Election
The Karnataka assembly election of 2023 marked a watershed moment in the convergence of media and politics, as the profound influence of various digital platforms has transcended traditional boundaries, reshaped public opinion, and redefined the contours of political discourse. The symbiotic dance between political parties and social media platforms in the electoral landscape showcased a profound testament to the immense impact that the media, particularly social media, exerts on the democratic landscape, paving the way for a new era of political campaigns defined by innovation, connectivity, and the relentless pursuit of the hearts and minds of the electorate. This paper delves into a comprehensive study of the impactful election campaigning speeches delivered by Rahul Gandhi, a prominent figure in Indian politics, during the highly significant 2023 election campaign. Using a combination of primary and secondary data, this study meticulously handpicked three captivating YouTube speeches directly from the official channel of the 'Indian National Congress. Through an examination of these speeches, this paper unveils the nuances of his communication style, elucidating the impact he aimed to create during this crucial electoral event. This research sheds light on the dynamics of political communication and showcases the potential of YouTube as a powerful platform for political campaigning.