社交媒体作为政治信息传递的工具:评估拉胡尔·甘地在2023年卡纳塔克邦议会选举中的传播策略

Q2 Arts and Humanities
Dr Aijaz Ahmad Mir, A. N. Rao
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引用次数: 0

摘要

2023年卡纳塔克邦议会选举标志着媒体与政治融合的分水岭时刻,各种数字平台的深远影响超越了传统界限,重塑了公众舆论,重新定义了政治话语的轮廓。政党和社交媒体平台在选举领域的共生之舞深刻地证明了媒体,特别是社交媒体对民主领域的巨大影响,为政治竞选的新时代铺平了道路,这个新时代以创新、连通性和对选民心灵和思想的不懈追求为特征。本文深入研究了印度政治杰出人物拉胡尔·甘地(Rahul Gandhi)在高度重要的2023年竞选期间发表的有影响力的竞选演讲。这项研究结合了一手和第二手的数据,从“印度国民大会党”的官方频道中精心挑选了三段引人入胜的YouTube演讲。通过对这些演讲的考察,本文揭示了他沟通风格的细微差别,阐明了他在这场至关重要的选举活动中旨在创造的影响。这项研究揭示了政治传播的动态,并展示了YouTube作为政治竞选强大平台的潜力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social Media As A Tool For Political Messaging: Assessing Rahul Gandhi's Communication Strategy In The 2023 Karnataka Assembly Election
The Karnataka assembly election of 2023 marked a watershed moment in the convergence of media and politics, as the profound influence of various digital platforms has transcended traditional boundaries, reshaped public opinion, and redefined the contours of political discourse. The symbiotic dance between political parties and social media platforms in the electoral landscape showcased a profound testament to the immense impact that the media, particularly social media, exerts on the democratic landscape, paving the way for a new era of political campaigns defined by innovation, connectivity, and the relentless pursuit of the hearts and minds of the electorate. This paper delves into a comprehensive study of the impactful election campaigning speeches delivered by Rahul Gandhi, a prominent figure in Indian politics, during the highly significant 2023 election campaign. Using a combination of primary and secondary data, this study meticulously handpicked three captivating YouTube speeches directly from the official channel of the 'Indian National Congress. Through an examination of these speeches, this paper unveils the nuances of his communication style, elucidating the impact he aimed to create during this crucial electoral event. This research sheds light on the dynamics of political communication and showcases the potential of YouTube as a powerful platform for political campaigning.
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来源期刊
Journal of Namibian Studies
Journal of Namibian Studies Arts and Humanities-History
自引率
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