Innovation as a factor of the labor resources of rural areas reserve

The article considers the prospects of innovative entrepreneurship in the preservation of labor resources and attracting young people to ensure sustainable development of rural areas. Rural areas of Ukraine due to social, economic, cultural, demographic and environmental processes lose their attractiveness for the population, which is mainly employed in their own households, such work in most cases leads to the loss of skills, is inefficient, exhausting and does not provide the desired standard of living. According to the results of modelling, which is presented in the article, the biggest part of population over the next decade is likely to focus on areas of activity related to intellectual work that requires higher education. As the opportunity to realize such advantages in rural areas is extremely limited, while maintaining modern conditions, the tendency to reduce the human potential of rural areas will increase. Therefore, according to the experience of the most competitive regions of the world, it is important for Ukraine to form and develop entrepreneurial regional innovation systems, whose main features are mobility, the ability to quickly respond and adequately change external operating conditions. In such systems, new knowledge is transferred between research centers and business structures through both formal and informal channels, by involving scientists in the implementation of innovative projects. Nowadays, about 20% of students want to get a modern higher education and after graduation to work in rural communities as entrepreneurs, but the ambition is higher and the current stage of the development shall be a transformational transition of rural regions of Ukraine to the model of innovative economy.