Cultivation of Chinese EFL Learners’ Native Cultural Identity in the New Era

Identity and culture are important aspects in language teaching and learning. For the majority of Chinese college students, learning a foreign language is compulsory. In the process of learning, western values, ideology, behavior patterns and life styles may exert a subtle influence on their cultural identity. Chinese college students have a dual cultural identity. Despite their high degree of recognition with the western culture, they have absolute confidence in their native culture. The traditional one-way input of target language culture and the absence of native language culture in foreign language teaching should be changed in the new era.