Cultural products consumption during COVID-19 pandemic: the case of Croatian islands

ABSTRACT The COVID-19 pandemic has a significant impact on the cultural and creative industries (CCI) sector and has accelerated the transition to digital culture. This article explores the impact of the COVID-19 pandemic on the consumption of CCI products seen from the islanders’ perspective. The data were collected through a survey conducted in 2020. Results show that the COVID-19 pandemic has affected the consumption of cultural products and that socio-demographic characteristic does not influence the consumption of online cultural products during the pandemic period. The results further reveal that the increase in the consumption of online content of CCI during the pandemic was influenced by the attitude of people towards culture in the pre-pandemic time. Also, the consumption of online content of cultural products has proven to be more significant for respondents residing on small and medium-sized islands. The results could provide some valuable implications for cultural island policy.