The Influence of Sailor Moon for Indonesian Girls in the 90s

Sailor Moon is one of the most iconic classic anime for Indonesian audiences, especially the generation whose childhood was in the 90s. After more than two decades since its premiere, Sailor Moon still has loyal fans today. Although it has not been broadcast on Indonesian national television since the late 90s, the distribution of Sailor Moon products, both original and fake, still happen, such as clothes, bags, makeup, and knick-knacks. The question is, how does the Sailor Moon influence Indonesian girls in the 90s, so its popularity still lasts today? Based on observation and several in-depth interviews, this paper finds several arguments. First, Sailor Moon appears amid many male superheroes, giving an insight that female can be the hero of the world. Second, the audience finds the alter ego in the Sailor Moon character. Three, the values of Sailor Moon that provide understanding in shaping one’s character, such as friendship, the importance of teamwork, and pursue a dream. In addition, Sailor Moon also introduced several issues such as sexual orientation, gender identity, and portrayal of body image. Nevertheless, Sailor Moon is considered a “childhood friend,” which shapes a girl’s childhood dreams; believed that everyone can be anything and found “the moon power” in themselves.