社交媒体上的预防教育外联:争取社区成员参加儿童性预防讲习班。

IF 1.4 4区 心理学 Q3 FAMILY STUDIES
Journal of Child Sexual Abuse Pub Date : 2023-07-01 Epub Date: 2023-12-14 DOI:10.1080/10538712.2023.2274889
Kate Guastaferro, Mia Melchior, Alexis S Murphy-Costanzo, Anicia Anderson, Nicole Melamed, Stephanie Madden
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引用次数: 0

摘要

社交媒体是健康促进工作中经常使用的工具,尽管在预防儿童性虐待(CSA)方面使用较少。这在一定程度上是由于缺乏标准化的品牌指南,以指导社区如何制定与CSA预防相关的信息。这项研究考察了在实施标准化品牌指南之前和之后,使用Twitter(现在的“X”)作为促进参与以成人为中心的儿童管家CSA预防研讨会的手段。在五点品牌指南实施前后的24个月里,对顶级推文和顶级媒体推文的曝光率、影响力和参与度进行了检查。参与度与参加儿童管家研讨会的成年人人数进行了描述性比较。推特印象的增加和接受培训的成年人的数量证明,品牌指南的实施很可能有利于促进儿童管家研讨会的参与。尽管参加一个项目本身并不意味着行为的改变,但让参与者报名是至关重要的第一步。研究结果强调了利用社交媒体最终促进CSA预防及其他领域行为改变的潜力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Preventive Education Outreach on Social Media: The Quest to Enroll Community Members in a Child Sexual Prevention Workshop.

Social media is a frequently used tool in health promotion efforts although less so for the prevention of child sexual abuse (CSA). This is due, in part, to the lack of standardized branding guides for community-based efforts in how to craft messages related to CSA prevention. This study examined the use of Twitter (now "X") as a means of promoting participation in the adult-focused Stewards of Children CSA prevention workshop, prior to and following the implementation of a standardized branding guide. The exposure, reach, and engagement of the top tweets and top media tweets were examined over 24-months pre- and post-implementation of a five-point branding guide. Engagement was descriptively compared to the number of adults who enrolled in the Stewards of Children workshop. As evidenced by the increase in tweet impressions and the number of adults trained, it is likely the implementation of the branding guide was beneficial in promoting participation in the Stewards of Children workshop. Though participation in a program does not inherently suggest behavior change, getting participants to enroll is a crucial first step. The findings emphasize the potential of using social media to ultimately promote behavior change in the field of CSA prevention and beyond.

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来源期刊
CiteScore
3.20
自引率
10.50%
发文量
38
期刊介绍: The Journal of Child Sexual Abuse is interdisciplinary and provides an essential interface for researchers, academicians, attorneys, clinicians, and practitioners. The journal advocates for increased networking in the sexual abuse field, greater dissemination of information and research, a higher priority for this international epidemic, and development of effective assessment, intervention, and prevention programs. Divided into sections to provide clear information, the journal covers research issues, clinical issues, legal issues, prevention programs, case studies, and brief reports, focusing on three subject groups - child and adolescent victims of sexual abuse or incest, adult survivors of childhood sexual abuse or incest, and sexual abuse or incest offenders.
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