时间邻近线索如何影响游客购买意愿:监管焦点和复式心理会计视角

IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Lingyan Hu , Haiyang Su , Tong Wen
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引用次数: 0

摘要

本研究通过三个实验探讨了时间邻近线索对游客购买意愿的影响。研究发现,回顾效价可以调节时间邻近线索与购买意愿的关系,而监管焦点可以进一步调节回顾效价的调节作用,复式心理会计起中介作用。本研究从调节焦点理论的角度解决了回顾效价在时间邻近线索与购买意愿之间的调节作用的相关争议,并基于复式心理会计理论发现了新的机制。它帮助企业把握游客心理,为不同类型监管焦点的游客提供包含不同时间邻近性线索的评价,以提高绩效。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How temporal contiguity cues influence tourists' purchase intentions: Regulatory focus and double-entry mental accounting perspectives

This study explores the impact of temporal contiguity cues on tourists' purchase intention through three experiments. The findings reveal that review valence can moderate the relationship between temporal contiguity cues and purchase intention, while regulatory focus can further moderate the moderating role of review valence, and double-entry mental accounting plays a mediating role. This study resolved the related dispute about the moderating effect of review valence between temporal contiguity cues and purchase intention from the perspective of regulatory focus theory and found a new mechanism based on double-entry mental accounting theory. It helps companies grasp tourist psychology and provide reviews containing different temporal contiguity cues for tourists with different types of regulatory focus to increase performance.

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来源期刊
CiteScore
15.60
自引率
3.40%
发文量
99
审稿时长
59 days
期刊介绍: Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
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