提升城市形象,打造一定的城市品牌

IF 1.2 Q3 GEOGRAPHY
Ahmadreza Shirvani-Dastgerdi, Giuseppe De-Luca
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引用次数: 31

摘要

为了展示自己是游客、投资者和人才的最佳目的地,全球城市之间的竞争日益激烈。在过去的四十年里,人们对金融城品牌的兴趣日益浓厚。它发生在一个与整个城市形象和身份紧密联系的通信系统中。社区领导人越来越认识到,城市形象与其作为旅游、生活、投资和学习场所的吸引力之间存在着直接联系。本研究旨在建立城市品牌化的理论框架,试图识别和解释影响城市形象的变量之间的关系,作为城市品牌化与城市可持续发展的典范模型。因此,通过有目的的抽样,最初从开放获取期刊目录(DOAJ)中选择了35篇同行评议文章。然后,采用扎根理论对收集到的数据分四个阶段进行分析。研究结果表明,城市形象的提升是一个复杂的过程,需要不同组织层面的规划、行动和利益相关者的有效结合。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Boosting city image for creation of a certain city brand
Global cities are increasingly competing together in order to showcase themselves as the best destination for tourists, investors, and talented people. During the last four decades, there has been a growing interest in City branding. It takes place within a communication system that closely connects the overall city image and identity. Community leaders are more and more recognizing that there is a direct link between the city image and its attractiveness as a place to visit, live, invest, and study. Aimed at developing the theoretical framework of city branding, this research attempts to identify and explain the relationship between the variables affecting the city image as a paradigmatic model of city branding and sustainable urban development. Therefore, 35 peer-reviewed articles are initially selected from the Directory of Open Access Journals (DOAJ), through purposive sampling. Then, the collected data is analyzed in four stages using grounded theory. The results of this study indicate that the boosting of city image is a complex process that continuously and dynamically requires a meaningful combination of planning, actions, and stakeholders at various organizational levels.
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来源期刊
CiteScore
2.80
自引率
11.10%
发文量
8
审稿时长
4 weeks
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