平衡计分卡在国内商业银行的实施

L. Kontić, Jovan Kontić
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摘要

本文讨论了一家在塞尔维亚市场经营的银行的平衡计分卡模式。为了更完整地了解银行的长期效率,有必要纳入非财务指标,如客户的观点、内部业务流程、学习和成长。结果表明,该模型适用于某一转型经济体的银行业。平衡计分卡允许银行管理者评估所有因素,以实现战略目标。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Implementation of Balanced scorecard in domestic commercial bank
The paper discusses the Balanced Scorecard model in one bank that operates on Serbian market. To obtain a more complete image of the bank efficiency in the long term, it is necessary to include non-financial indicators, such as clients' perspective, internal business processes, as well as learning and growth. The results showed that proposed model can be used in banking sector in one transition economy. Balanced Scorecard has been allowed bank's managers to assess all factors in order to implement strategic goals.
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