{"title":"运用战略管理研究品牌意识对顾客忠诚的影响:品牌感知质量与品牌传播的中介效应探讨——以三星电子德黑兰分公司为例","authors":"Arvin Roozitalab","doi":"10.5958/2321-2012.2022.00005.7","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":41569,"journal":{"name":"SMART-Journal of Business Management Studies","volume":"1 1","pages":""},"PeriodicalIF":0.5000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"Employing strategic management to study the effect of brand awareness on customer's loyalty: Exploring the mediation effect of perceived brand quality and brand communication: A study of samsung electronics company in Tehran branch\",\"authors\":\"Arvin Roozitalab\",\"doi\":\"10.5958/2321-2012.2022.00005.7\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":41569,\"journal\":{\"name\":\"SMART-Journal of Business Management Studies\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"SMART-Journal of Business Management Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5958/2321-2012.2022.00005.7\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"SMART-Journal of Business Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5958/2321-2012.2022.00005.7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
Employing strategic management to study the effect of brand awareness on customer's loyalty: Exploring the mediation effect of perceived brand quality and brand communication: A study of samsung electronics company in Tehran branch