知识管理流程对员工承诺的影响:来自数字营销行业的证据

Management Science Letters Pub Date : 2021-01-01 DOI:10.5267/J.MSL.2020.12.017

B. T. Khoa, L. T. Hoa

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引用次数: 6

摘要

文章历史:收稿日期:2020年9月18日收稿日期:2020年11月18日收稿日期:2020年12月24日上线日期:2020年12月24日知识管理是系统、透明地创造、开发和应用知识的过程，旨在最大限度地利用知识和可用智慧资产实现与知识相关的绩效和商业价值。知识管理是企业至关重要的竞争优势之一。本研究的目的是找出数字营销公司知识管理过程与员工承诺之间的关系。通过混合方法研究，研究结果指出了知识管理过程的四个维度;知识获取、知识转化、知识应用和知识保护正向影响员工承诺。提出了基于知识管理流程提高员工承诺对数字营销企业的管理启示。©2021作者;加拿大Growing Science公司

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The effect of knowledge management process on the employee commitment: Evidence from digital marketing industry

Article history: Received: September 18, 2020 Received in revised format: November 18 2020 Accepted: December 24, 2020 Available online: December 24, 2020 Knowledge management is a process of systematic and transparent creation, development and application of knowledge to maximize knowledge-related performance and business value from knowledge and available wisdom assets. Knowledge management is vitally important with business and one of the competitive advantages. The aim of the study is to find out the relationship between the knowledge management process and employees’ commitment in the digital marketing companies. Through the mix-method research, the research result pointed out that four dimensions of knowledge management process; i.e., Knowledge Acquisition, Knowledge Conversion, Knowledge Application, and Knowledge Protection, positively impact on the employee's commitment. Some managerial implications for the digital marketing businesses were proposed to improve the employee commitment based the knowledge management process. © 2021 by the authors; licensee Growing Science, Canada

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来源期刊

Management Science Letters

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： Management Science Letters is a peer reviewed, monthly publication dedicated to create a forum for scientists in all over the world who wish to share their experiences and knowledge in the field of management skills in the form of original, high quality and value added articles. The journal''s policy is to perform a peer review on all submitted articles and the papers will be appeared in a form of online on our website as soon as the review result becomes positive. The journal covers both empirical and theoretical aspects of management and gives the chance on sharing knowledge among practitioners. Management Science Letters is dedicated for publishing in the following areas: • Quality Management • Production Management (Scheduling, Production management, etc.) • Total Quality Management (TQM) • Six Sigma • Production Efficiency • Just in Time Inventory • Data Envelopment Analysis • Balanced Score Card • Activity Based Cost (ABC) • Technology Acceptance Model • Marketing planning and Customer Relationship Management • Critical Success Factors • e-learning • Customer satisfaction, Job satisfaction, Job turnover, • Organizational commitment, Employee Commitment • Knowledge Management • Knowledge sharing • Human Resources Management (Employee training, Employee Performance, Work achievements,) • Small and medium-sized enterprises (SMEs) issues and Economic development • Innovation, Creativity, Productivity and Performance • Multi-Criteria Decision Making Applications in Management Science (AHP, BWM, TOPSIS, …) • Education Management, Social development, Public Policy • Tourism Industry, Tourism promotion, Tourism directorates • Business performance and financial performance