越南接受移动应用程序预订住宿:以Z世代为例

Q1 Social Sciences

International Journal of Data and Network Science Pub Date : 2023-01-01 DOI:10.5267/j.ijdns.2023.6.005

Duy-Tran Ba, H. Dinh, Quang-Phan Duy, Duong-Pham Dai, Tuan-Ngo Anh

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引用次数: 0

摘要

科技和智能移动设备(如手机、平板电脑)的发展改变了游客预订旅游服务的行为。基于技术接受模型，本研究旨在探讨影响越南青年使用移动应用程序预订住宿意愿的因素。对218名用户的分析显示，有四个因素影响着用户使用移动应用程序进行预订的行为:表现预期、努力预期、社会影响和享乐动机。除了确定影响使用意向的因素外，本研究还提出了一些建议，以帮助开发人员和供应商改进他们的应用程序，并为未来制定合适的产品策略。

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The acceptance of mobile applications for accommodation booking in Vietnam: Case of gen Z

The development of technology and smart mobile devices such as phones and tablets has changed the behavior of tourists when booking tourism services. Based on the technology acceptance model, this study aims to explore the factors influencing the intention to use mobile applications for accommodation booking among GENZ in Vietnam. The analysis of 218 users revealed that four factors influence the behavior of using mobile applications for booking: performance expectancy, effort expectancy, social influence, and hedonic motivation. In addition to identifying the factors affecting usage intention, this study also proposes implications to assist developers and providers in improving their applications and developing suitable product strategies for the future.

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来源期刊

International Journal of Data and Network Science Social Sciences-Communication

CiteScore

5.80

自引率

0.00%

发文量

163

审稿时长

8 weeks