评估菲律宾天主教大学研究生院的利益相关者满意度

Maria Cecilia J. Genovate, Dennis V. Madrigal
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引用次数: 2

摘要

世界各地的学生为了专业发展、职业晋升和终身学习而追求研究生教育。作为一种投资,高校在提高研究生院服务质量的满意度因素上面临着期望上升和行业竞争的挑战。本文旨在评估和比较菲律宾天主教大学研究生院的利益相关者满意度水平,使用营销框架的7p,包括产品,价格,地点,促销,人员,流程和实物证据。本研究采用描述性和比较法的定量研究设计。调查对象是通过简单的随机抽样方法确定的270名研究生、教职员工和校友。研究人员制作了一份问卷来收集数据。描述性分析采用百分率、平均值和标准差。同时,使用Mann-Whitney u检验来确定利益相关者根据其职称,学术课程,平均月收入和雇主分组时满意度水平的显着差异。调查结果显示,某研究生院的利益相关者对营销组合的7p整体满意度较高,其中产品评分最高,价格评分最低。根据职称、学历、家庭平均月收入和就业情况对利益相关者的满意度进行分组,发现利益相关者的满意度水平存在显著差异。调查结果表明,天主教大学的研究生院提供了高质量的研究生教育,有合格和称职的教授,有一个无障碍的位置,并有有效的政策和程序,超出了利益相关者的期望。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Assessing Stakeholders’ Satisfaction of a Catholic University Graduate School in the Philippines
Students around the world pursue graduate education for their professional development, career promotions, and lifelong learning.  Seen as an investment, universities faced challenges with rising expectations and industry competitiveness on factors influencing satisfaction to improve graduate school service quality.  The paper aims to assess and compare the level of stakeholders' satisfaction of a Catholic University Graduate School in the Philippines using the 7Ps of a marketing framework, including the product, price, place, promotion, people, process, and physical evidence.  The study applied the quantitative research design using a descriptive and comparative approach.  The respondents were the 270 graduate school students, faculty members, and alumni determined using the simple random sampling method. A researcher-made questionnaire was used to gather data.  Percentage, mean, and standard deviation were used for the descriptive analysis. Meanwhile, the Mann-Whitney U-test was used to determine the significant differences in the level of satisfaction when the stakeholders are grouped according to their designation, academic programs, average monthly income, and employer. The findings showed that the overall level of satisfaction of the stakeholders of a graduate school in terms of the 7Ps of the marketing mix is high, with the product as the highest rating and price as the lowest. A significant difference was found in the level of satisfaction of the stakeholders when they are grouped according to the designation, academic program, family's average monthly income, and employment. The findings showed that the graduate school in the Catholic university offered good quality graduate education, has qualified and competent professors, has an accessible location, and has effective policies and procedures that exceed the expectations of the stakeholders.
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