Posicionamento logístico com base nas estratégias de produção em micro-organizações familiares: um estudo de caso no setor têxtil

The strategies of logistic positioning are analyzed, emphasizing that relative to the production and management of operations, in family micron-organizations. One became fullfilled a revision on logistic positioning, strategies of production and operations to base the case of an inserted family organization on the context of the Feira Hippie of Belo Horizonte /MG. The qualitative research was based on the research-action having aimed at to identify, next to the family manager, the strategies of logistic positioning, production and management of adopted operations face to its productive context. It was observed as the family micro-organizations adopt internal strategies (tacit/emergent) and external (development of social nets), that they guarantee economic viability even so to them transfer costs to the suppliers