新常态下交互性对记账应用采用意愿的影响:一个消费价值观的视角

IF 0.9 Q4 BUSINESS

Journal of Electronic Commerce in Organizations Pub Date : 2022-01-01 DOI:10.4018/jeco.300301

P. Kumari

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引用次数: 0

摘要

本研究旨在通过感知消费价值来考察疫情后记账应用环境下交互性对用户采用意愿的影响。本研究还探讨了用户参与对互动性与感知价值之间关系的调节作用。数据是通过对印度276家中小企业的在线调查收集的。结果表明，应用程序的交互性增强了用户感知的消费价值(功能、情感、社交、条件和认知)，进而增强了用户的采用意愿。此外，用户参与正向调节应用程序交互性和消费价值之间的关联。研究结果提示，记账应用服务提供商应重视提升用户的采用意愿。本研究丰富了互动性、消费价值、用户行为意向等方面的文献。

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Impact of Interactivity on Bookkeeping Application Adoption Intention in the New Normal: A Consumption Values Perspective

The study aims to examine the effects of interactivity on users’ adoption intention via perceived consumption values in the bookkeeping application context after the pandemic. The study also investigates the moderating effect of users’ involvement on the association between interactivity and perceived values. Data were collected using online survey from 276 SMEs in India. The results indicated that application interactivity enhances users’ perceived consumption values (functional, emotional, social, conditional, and epistemic) and in turn adoption intention. Moreover, users’ involvement positively moderates that association between application interactivity and consumption values. The findings of the study suggest bookkeeping application service providers should emphasize enhancing users’ adoption intention. The study enriches interactivity, consumption values, and users’ behavioural intention literature.

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来源期刊

Journal of Electronic Commerce in Organizations BUSINESS-

CiteScore

4.00

自引率

17.60%

发文量

期刊介绍： The mission of the Journal of Electronic Commerce in Organizations (JECO) is to provide comprehensive coverage and understanding of the social, cultural, organizational, human, and cognitive impacts of innovative e-commerce technologies and advances on organizations around the world. These impacts include those of e-commerce on consumer behavior, as well as on organizational behavior, organizational development, and organizational management. Additionally, the journal will broaden the overall body of knowledge regarding the human aspects of e-commerce technologies and utilization in modern organizations to assist researchers and practitioners to devise more effective systems for managing the human side of e-commerce in contemporary organizations.